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About Us

Our Story:

Welcome to Secret Face, where our journey in the world of high-end underwear began over 20 years ago in a small, expert workshop in China. Now, as an established brand, we're proudly based in Geelong, Australia, bringing a unique fusion of Eastern craftsmanship and Western innovation to our products.

Our founder's vision, born in China and now realized in Australia, centres on a simple yet powerful philosophy: high-quality, comfortable, and stylish underwear shouldn't be a luxury. For two decades, we've been dedicated to creating underwear that not only feels great but lasts longer, thanks to our commitment to higher GSM standards.

Secret Face emerged from the desire to offer direct access to premium quality without the extra cost. We're not just a brand; we're a symbol of how quality and affordability can go hand-in-hand.

Our Promise:

As a company nestled in the heart of Geelong, we uphold the values of integrity and fairness in every aspect of our business. This commitment extends from our origins in China to our current Australian home, ensuring every pair of Secret Face underwear is responsibly crafted and part of a global story of excellence.

At Secret Face, we strive to create more than just exceptional underwear. We aim to build a brand where comfort, quality, and affordability are the cornerstones. Join us on this journey that began in China but proudly continues in Australia, where every stitch is a testament to our dedication to the best in underwear design.

Welcome to Secret Face - a little piece of affordable luxury, from Geelong Australia to the world.